{"id":1660,"date":"2024-03-20T19:11:48","date_gmt":"2024-03-20T19:11:48","guid":{"rendered":"https:\/\/designatedesign.co.uk\/?page_id=1660"},"modified":"2026-01-29T12:03:14","modified_gmt":"2026-01-29T12:03:14","slug":"croydon","status":"publish","type":"page","link":"https:\/\/designatedesign.co.uk\/?page_id=1660","title":{"rendered":"Croydon Social Housing"},"content":{"rendered":"\n<p>The social housing pre planning application proposal consists of a mix of apartments of various sizes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-1024x459.jpg\" alt=\"\" class=\"wp-image-1801\" srcset=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-1024x459.jpg 1024w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-300x134.jpg 300w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-768x344.jpg 768w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-1536x688.jpg 1536w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-280x125.jpg 280w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers-660x296.jpg 660w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers.jpg 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">A <strong>pre-planning application<\/strong> was prepared for a <strong>40-unit social housing scheme on Green Belt land in Croydon<\/strong>, where planning policy and site sensitivity were central to the design approach from the outset.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1660\" height=\"808\" src=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2.jpg\" alt=\"\" class=\"wp-image-1906\" srcset=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2.jpg 1660w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-300x146.jpg 300w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-1024x498.jpg 1024w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-768x374.jpg 768w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-1536x748.jpg 1536w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-280x136.jpg 280w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/Badgers2-2-660x321.jpg 660w\" sizes=\"auto, (max-width: 1660px) 100vw, 1660px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">The proposal was developed with a clear <strong>planning strategy<\/strong>, carefully addressing Green Belt policy considerations, housing need and site constraints. A mix of apartment sizes was introduced to align with local and London-wide housing policies, while the overall scale and layout were designed to minimise impact on openness and landscape character.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">As part of the pre-application process, we also tested an <strong>alternative development strategy involving a pair of residential towers<\/strong>, enabling constructive dialogue with the local authority around density, massing and policy compliance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2019\/08\/badgers-hole1-150x150.jpg\" alt=\"\" class=\"wp-image-1377\" srcset=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2019\/08\/badgers-hole1-150x150.jpg 150w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2019\/08\/badgers-hole1-280x280.jpg 280w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2019\/08\/badgers-hole1.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Submitted for <strong>pre-planning discussions in 2022<\/strong>, the scheme provided early engagement with Croydon Council, helping to de-risk the site, clarify policy expectations and establish a robust framework for future planning applications.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1.jpg\" alt=\"\" class=\"wp-image-1909\" srcset=\"https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1.jpg 1024w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1-300x300.jpg 300w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1-150x150.jpg 150w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1-768x768.jpg 768w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1-280x280.jpg 280w, https:\/\/designatedesign.co.uk\/wp-content\/uploads\/2024\/03\/croydon-10-1-660x660.jpg 660w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The social housing pre planning application proposal consists of a mix of apartments of various sizes. A pre-planning application was prepared for a 40-unit social housing scheme on Green Belt land in Croydon, where planning policy and site sensitivity were central to the design approach from the outset. The proposal was developed with a clear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1660","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1660"}],"version-history":[{"count":22,"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1660\/revisions"}],"predecessor-version":[{"id":2384,"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1660\/revisions\/2384"}],"wp:attachment":[{"href":"https:\/\/designatedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}